Importance of Google Page Rank

Searches and search engines have come a long way indeed from the old days. Today, complex algorithms and techniques are at work behind the scenes to make the result much more satisfying and relevant for the end user.

Take Google’s extremely popular Page Rank system
for example. This system came into place well before Google was actually created. But now it is the sole system in place on the World Wide Web that decides on the importance of a page within a website and gives it a numerical ranking from 1 – 10.

So if you have a Page Rank of 1, it means that the particular webpage has received the most votes or inbound links. Most of these votes have to be relevant or important ones.

How it works

The number of inbound links that is generated by a page is the primary factor that determines it page rank. For example, if a page A has an outbound link to page B, then that link can be called as a vote from A to B. But how popular is Page A?

This is also a determining factor when the value of the vote is counted. This brought to fore the concept of link building and link popularity.

Today, a webpage that is crammed with keywords cannot deceive a search engine. It looks into the Page Rank as well to determine how important the webpage really is.

So even if you have several inbound links to your webpage, it does not guarantee you a high page rank.

Because, the relevance of the pages which are giving you those links are also taken into account. You can say that the page rank of a document is based on the Page Rank of the document which is giving it links.

This truly remarkable concept which has redefined the way the internet functions was achieved with the help of a simple algorithm.