SEO for Web 2.0

Search Engine Optimization SEO for Web 2.0

For a lot of people, web 2.0 has been the birth of a new concept. For some, it has been a new set of rules that govern the internet now. But what is it in reality? How do you define web 2.0?

Web 2.0 is an idea that has developed considerably since the dot com bubble of 2001. Web 2.0 is a huge community of websites that is linking more websites together and increasing everyday.

User generated content is one of the prime features of web 2.0. Although user generated content can be relied upon to shoot a website to spotlight, websites have to rely on search engines to get better rankings. This is where SEO for web 2.0 comes in.

Most experts suggest that SEO is web 2.0 and that there isn’t much of a difference in the two.

SEO

The fact that user generated content is what is making websites grow horizontally and vertically makes it more difficult to use standard SEO techniques. There is very little editorial control and there are other problems that arise with structural arrangement.

In fact many insurmountable issues may arise with SEO for web 2.0. However, most of these can be overcome with tactful thinking and a set of tools that seem to be mandatory for success in web 2.0.

Blogs and wikis are the new set of devices that any website needs to have in order to engage newer users.

Interactivity

If you have heard about interactivity and elements like Ajax widgets and podcasts, then you are right. But these are extremely difficult for search engines to pick up and very often leave the spiders dazed. If you are using these in your websites, then you need to employ XML, RSS and mirror sites to ensure that you have search engine traffic flowing in all the time.

Overall, you can say that SEO is continually evolving to meet the challenges of web 2.0.