Search - The heart and soul of the media
Search engine optimization and Search engine marketing have paved the way of reaching millions of people world wide with no hassles of sales and marketing, with a new era “Internet Marketing”
Today search is powerful than all ways of marketing and promotion as it one step ahead in performance and return of investment (ROI). This is making businesses to take serious note on exploring search market place as new source for gaining profits.
Traditional Search
Search Engines are the main and sole contributors for making search as powerful media. Google, Yahoo and other Search engines has totally redefined the way of searching information and in course made the search as new media for marketing. As more and more users start search for business offering their desired products and services, a new era of marketing “Internet Marketing” came into existence.
Search is no more confined to Search engines
Search has come out of the traditional barriers of being confined only to Search engines, with the evolution of “Social Search “.
The changes in the behavior of searching and evolution of Web 2.0 platforms and Social media and network communities and web sites such as Blogs, Social book marking sites and RSS Aggregator sites has contributed immensely for evolution of “ Social search”.
Social Search highlights “customer is the king” and the search should be customized according to behavior of customer rather as per search engine algorithm factors. In course it laid path for evolution of new strategy “Social Media Optimization” (SMO) . SMO is now becoming a part and parcel of Search engine optimization and Search engine marketing strategies.
Future Face of Search
Search technology is predicted to reach new platforms such as mobile media in the coming future, making it more powerful media for gaining information, purchase your favorite products and lot more with just a finger press.
