Google Yet again proves to be leader in Search Market

In the recent survey conducted by hitwise and Net Ratings independently, google has proved that it is far ahead in its search market share than its other competitors.

As per Hitwise survey, Percentage of US Searches Among Leading Search Engine Providers(in last four weeks till September 1, 2007. )

• Google - 63.98 %


• Yahoo! Search- 22.87 %


• MSN Search - 7.98 %


• Ask.com - 3.41 %

In another survey by netratings the search shares are as follows :

• Google - 53.6 %


• Yahoo Search - 19.9 %


• MSN/ Live Search - 12.9 %


• Ask .com Search - 1.7 %

Google Penalizing Paid Link Directories

Google has penalized around 60 paid link directories including Aviva, Alive, Big Web Links, ewebpages, Directory Dump, Elegant Directory, and Biz-Dir in violation of the search engine's quality guidelines.

Google is ecnouraging the web masters to report them about those involved both in buying and selling of links.

During a session at SES called "Are Paid Links Evil?" Cutts presented a slide presentation stating the types of paid links which google does not like.

Advantages of SEO marketing

Search Engine Marketing

Search Engine marketing is the best form of marketing as opposed to E-mail, Bulk mail or telemarketing. In the case of the latter, the products are being ‘pushed’ to the customers, whereas in Search Engine marketing it is the customers who search for the products and is hence more effective.

Advantages of using SEO marketing:

• Better brand visibility


• Directly reaching your target audience making the products easily accessible to them.


• Is a round-the-clock service since its available 24/7 online, unlike tele-marketing or E-mail marketing which has a specific time period.


• Round the clock cross-browser compatibility enhancing increase in the sales of your products & services


• Since the results are keyword-based, the customers are genuine making it more profitable for the company.


• You can target a global market since it is available on the WWW