Monday, June 11, 2007

Search Engine Friendly Design

Design of the web site is also vital factor in ranking of a web site. Having a search engine friendly design helps web site to be easily crawled, indexed by search engines and there by gives an edge in over all ranking of web site and target more audience.

Search Engine Friendly Design Tips :

  • Navigation : All the pages of the site should be inter-linked and should have link to index page.

  • Text Readability: Avoid using annoying and eye irksome background colors to make the text of web site content readable and use standard font size (12) and standard font color (black).

  • Images and Flash: Images and Flash may certainly give professional look and feel, but excessive images and flash may not have good impact on users and Search engines.

  • Content: Users and Search engines prefer sites which are more content rich, rather than image rich web sites.

  • Dynamic Sites: Search engine spiders like static web sites and static urls in comparison to dynamic web sites and urls.

  • Java Script : Using more java script code with in page, may hinder the crawling of important content of page, as search spider crawls only 10k code of your page.

  • CSS : Using CSS (Cascaded Style Sheets) for defining styles for various sections of pages is , mandatory part of search engine friendly design.

Search Engine Friendly Design Web Site is most preferred choice of both users and search engines.

Friday, June 1, 2007

Effective Keyword Research is the first mile stone of Success in SEO Process


Keyword Research involves not only choosing right keywords related to your web site product and services, but also choosing keywords which are more frequently search by the visitors or users.

Keyword Research should intelligently balance both the acts and give the right keywords which are related to your services, as well as should be searched by more people, there by bring visitors and leap and bounds of traffic to your web site and finally help in get potential customers.

Effective and Right Keyword Research Process is the key for:

  • Promoting your web site

  • Making it easily searchable

  • Getting more visitors and Traffic

  • Gain long term potential customers

Tips for choosing the right keywords with Effective Keyword Research Process:
  • Select the Best and Right Keyword Research Tool

  • Keyword Research Should be Page Specific rather for Entire Site

  • More Search Count and Less Competition is ideal notion of Good Keyword

  • Localized Keywords are more useful for region specific web sites

  • Conversion keywords should be part of your Keyword list

  • Keyword Research for SEO varies from that of PPC (Pay Per Click) Marketing