Search Engine Marketing
Search Engine marketing is the best form of marketing as opposed to E-mail, Bulk mail or telemarketing. In the case of the latter, the products are being ‘pushed’ to the customers, whereas in Search Engine marketing it is the customers who search for the products and is hence more effective.
Advantages of using SEO marketing:
- Better brand visibility
- Directly reaching your target audience making the products easily accessible to them.
- Is a round-the-clock service since its available 24/7 online, unlike tele-marketing or E-mail marketing which has a specific time period.
- Round the clock cross-browser compatibility enhancing increase in the sales of your products & services
- Since the results are keyword-based, the customers are genuine making it more profitable for the company.
- You can target a global market since it is available on the WWW
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