The 5 Advantages of Blogging from an organizational perspective

First we had the internet, and then emails conquered the world with their speed and convenience. Now, a new form of interactivity has taken over the World Wide Web and it is called blogging.

In simple terms, a blog is any website where entries are written in a chronological order. Most blogs are the blogger’s personal comments on topics like food, fashion or sex. But there are other blogs which keep you updated on the latest happenings around the world as well.

Blogging has now emerged from a platform of interactivity to a superb marketing tool and most corporate use it to their advantage. But what are the advantages of blogging?

Advantages of blogging

• You can entice customers into personal conversations and thereby get feedback, criticism and personal comments at a rate that’s peanuts as compared to traditional forms of market research.

• You have both consumers as well as citizens who are visiting your blog. It is a great platform to keep them well informed and updated about the company and its products.

• You will create a stronger rapport with your customers and will increase the brand loyalty. It’s the human side of the organization that the customers will interact with over here.

• The reactions of the readers to certain pieces on your company will be really interesting and so can their suggestions.

•As the writer becomes popular, so will the organization. It portrays the organization as having talent.

Its opinion that counts

There was a time when public relations were all about what the organization wanted to say. That was all that we heard. But now, there has been an explosion of opinion and that’s what blogging is all about. It’s the latest and the truest form of democracy at work.