An overview of the Google Over Optimization filter

Google Over Optimization filter

If someone told you that the race to the top spot in Google search engine rankings is not easy, then he is probably telling the truth. As you enter the World Wide Web, you desperately want to be noticed. You want traffic to start flowing to your website and your website to be in the top of search engine results. But this is not possible.

At least it’s not possible to do his in a legitimate manner. In an aim to hit the top faster than the rest, some people create web pages for search engines rather than web users. These pages are called over optimized pages and they use a series of strategies to attempt to fool search engines.

These websites contain more competitive keyword phrases which have little or no link to the overall content of the page.

Google has a filter called the ‘Google Over Optimization filter’ which uses an algorithm to detect such web pages. The penalty is severe.

The penalty and avoiding Google over optimization Filter

It is said that the Google Over Optimization filter is also called the ‘-950 penalty filter’ because the ranking of that website goes down by 950 positions.

Yes, this is exactly what happens to any website that uses over optimization techniques. Most webmasters find that their website is suffering in the search engine rankings owing to a filter. But they have no clue why they have been filtered. How do you know if your website is over optimized?

It’s simple really. Do not employ each and every strategy that you read in a search engine optimization forum. The usage of the H1 tag is one such element. While many SEO users suggest that you use the H1 tag for keywords, there are others who suggest that you avoid them. Analyze to know what strategy top ranking web pages have used.