Microsoft New " Browse Rank " Theory

According to News.com, Microsoft research team has recently come up with a new concept known as "BrowseRank". According to this new theory, BrowseRank can prove to be more effective than PageRank as it would rank pages according to the user online behavior and not by the number of web pages linked to a specific web page as done by Google PageRank.

According to the researchers who worked on the BrowseRank theory, "The more visits of the page made by the users and the longer time periods spent by the users on the page, the more likely the page is important. We can leverage hundreds of millions of users' implicit voting on page importance." the research team included Bin Gao, Tie-Yan Liu, and Hang Li from Microsoft Research Asia and Ying Zhang of Nankai University, Zhiming Ma of the Chinese Academy of Sciences, and Shuyuan He of Peking University.

How is Browse Rank Calculated

BrowseRank takes into account the amount of time a user spends on a particular website. This helps BrowseRank in assessing the quality of the webpage. BrowseRank not only monitors traffic arriving via links, but also has the ability to monitor direct traffic visits via bookmarks or URLs that are typed in the Address Bar.

The Pages which are more interesting and have user popularity as termed as "Green Traffic."

Disadvantages of Browse Rank

As "Browse Rank " Theory takes into consideration the time spent by the user on the web site , it is understood that it default benefits more social networking web sites, which have less useful and quality content.