Google Analytics New Features

Google Analytics has added new features to provide more flexibility, customization and adaptability according to the needs of your enterprise.

These Features are categorized into Powerful , Flexible and Intelligent

Powerful Features :

• Engagement Goals: Two new goal types allow you to measure user engagement and branding success on your site. The new goal types allow you to set thresholds for Time on Site and Pages per Visit. Furthermore, you can now define up to 20 goals per profile.


• Expanded Mobile Reporting: Google Analytics now tracks mobile websites and mobile apps so you can better measure your mobile marketing efforts. If you're optimizing content for mobile users and have created a mobile website, Google Analytics can track traffic to your mobile website from all web-enabled devices, whether or not the device runs JavaScript.


• Advanced Analysis Features: Advanced Table Filtering feature is being added to the arsenal of power tools you can use to perform advanced data analysis. This allows you to filter the rows in a table based on different metric conditions.


• Unique Visitor Metric: Now when you create a Custom Report, you can select Unique Visitors as a metric against any dimensions in Google Analytics. This allows marketers to see how many actual visitors (unique cookies) make up any user-defined segment

Flexible Features :

• Multiple Custom Variables: Custom Variables provide you the power and flexibility to customize Google Analytics and collect the unique site usage data most important to your business.


• Sharing Segments and Custom Report Templates: You may have recently noticed in your accounts the ability to administer and share Custom Reports and Advanced Segments, features we announced earlier this year. Have a Custom Report you created just for the Sales Team? Simply share the URL link for that report to anyone who has an Analytics account and a pre-formatted Sales report template will automatically be imported. You can also now select which profiles you want to share or hide your Advanced Segments and Custom Reports with.

Intelligent Features

• Analytics Intelligence: We're launching the initial phase of an algorithmic driven Intelligence engine to Google Analytics. Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods.


• Custom Alerts make it possible for you to tell Google Analytics what to watch for. You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email or right in the user interface when the changes actually occur.

Source : http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html