Preliminary Site Analysis, Competitor Analysis - Main Initial Steps in Search Engine Optimization (SEO)

Preliminary Site Analysis and Competitor Analysis are the major initial tasks in Search Engine Optimization (SEO).

Preliminary Site Analysis

Site Analysis involves analyzing the current status of the site with respect to various SEO Factors .The following SEO aspects of the web site are analyzed.

• Number of Pages Indexed
• Number of Back Links
• Existence of External Java Script
• Existence of CSS
• Architecture and navigation of Site
• Existence of Search engine friendly web design
• Present Keyword Ranking in major Search Engines


Competitor Analysis

Competitor Analysis involves analyzing the competitors site , offering similar products and services .The following aspects of competitor site are analyzed

• Keywords Targeted and their Rankings
• Search Engine Friendly design Aspects
• Architecture and navigation of Site

These 2 main tasks help us in framing the right Search Engine Optimization (SEO) Strategy.