Monday, May 21, 2007

Search Engine Optimization ( SEO ) Process

Search engine optimization (SEO) process main objective and goal is:

  • Search engine friendly web site

  • Top Ranking in major search engines

  • Enhance the popularity of the web site

  • Increase the traffic and the number of visitors

  • Gain more global customer base

  • Maximize return of investment ROI)

SEO -> Search Engine Friendly Web Site -> Ranking high in Major Search Engines -> Greater Popularity -> Increased Visitors -> Gain More Customers -> Maximize ROI

Search engine optimization is a continuous, on going process or strategy and involves following steps:
1. Preliminary Site Analysis
2. Competitor Analysis
3. Keyword Research
4. Search Engine Friendly Design Suggestions
5. On Page Optimization
  • Meta Tag Optimization
  • Content Optimization
  • Image and Anchor Tag Optimization
  • Bold, Italic Tag Optimization

6. Off Page Optimization

  • Directory Submission
  • Quality Link Building
  • Search Engine Sumission

7. Social Media Optimization

  • RSS ( Really Simple Syndication)
  • News Articles and Promotion
  • Blogs
  • Content Swapping
  • Social Book Marking
  • Social Network Promotion

8. SEO Content Writing

Each Step in SEO Process has it own importance and should be implemented in and effective and professional manner to gain the main objective and goal of Search engine optimization (SEO) process.

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