Tuesday, January 22, 2008

Google Filters

The existence of Google filters

Google has simply come into existence and spun the virtual world around. It can now be called the central axis around which half of the virtual world revolves. Hence it is extremely crucial that you understand the way it functions. This is mandatory not only for the webmaster but also for the average netizen looking for information.

Google employs a set of algorithms to scan a webpage and bring up its search results. These algorithms are constantly updated every now and then to make them more effective and efficient in bringing up the results.

Also, the success of a webpage in the World Wide Web very well depends on its position on the search results page. Search engine optimization or SEO techniques were introduced to help a webpage rank better on search engine results pages.

But then Google incorporated these filters into their algorithms and once again, the rules changed.

What are Google filters?

There are almost hundreds of factors and variables that are programmed into a google algorithm and this makes it very difficult to identify if filters are used.

Filters are some rules that the search engines will follow to avoid unhealthy SEO practices.

For example, if you have built thousands of back links using an auto link creation program, then it is considered to be spamming by Google and the search engine will avoid the webpage altogether.

Similarly, the sandbox effect or the over optimization filter which is said to remove the pages that are crammed with keywords and the H1 and H2 tags are some of the examples.

The links filter which is associated with the links.htm page is almost certain to exist, say experts.

How to Avoid Google filters?

If you take all of the filters into account when optimizing your website, then SEO techniques become all the more difficult. But the best part is that SEO experts have started to introduce more and more methods to avoid these so called Google filters.

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