Understanding the Google Trust Rank Filter

Google Filters - Google Trust Rank Filter

If you thought that a well detailed SEO program is enough to get you a top rank in the search results pages, then you are misinformed. The information that you have is only partially correct.

The complete information is that you need to follow this program routinely for almost one year to get out of the google sandbox and get into the google trust rank filter. Both these are a set of filters used by Google, which avoid new websites from gaining an undue advantage by using spamming techniques.

Some websites create thousands of back links at once using spamming techniques and dummy web pages to gain a high back link structure. This makes it possible to gain a high page rank the moment the website is launched defeating the very purpose of a search engine.

Hence the arrival of google trust rank filter might have actually benefited the web users but it has made life difficult for webmasters.

The Google trust rank

In order to get a good trust rank with google, you have to get quality in bound links to your website. Now this is not that easy to achieve and may even take years.

If you lose patience and resort to spamming, then you are out of the trust rank and into the sand box. Consider them to be the two sides of a coin that work in tandem. As the name suggests, the google trust rank filter is all about creating trust. Keep working on your web promotion using ethical practices and over a period of time as google gets to know your website better, your ranking will improve on the search results page.

Can you beat it?

This has been one of the most widely discussed things on the internet. Can you really beat the google filters? My advice would be to try and stick to legitimate SEO practices rather than trying to beat the filter and get into the sand box filter again.