Google Page Rank Update - War on Link Selling Web Sites

Google has updated much awaited Page Rank (Green Bar Update). This Update has costed number of popular sites and blogs with their page ranks dropping.

Washingtonpost.com, Techcrunch, Engadget, and Forbes and other popular web directories are among the list of victims of recent google page rank update.

Link Baiting strategies in SEO

Of all the SEO strategies that have sprung up in the last few years, none have gained as much repute as link baiting. Link baiting is an exciting prospect and several different variations of this method have propped up recently.

Link baiting can be defined as the process of creating content that is interesting enough to catch people’s attention.

It can be informational stuff also known as informational hooks, news hooks which provide fresh news information each time and then garner citations and links.

‘Evil hooks’ which is the process of writing something that is mean about someone or some product is also known to gather a lot of attention.

Improving link quality

While people have commonly created bait articles, you can also provide a fresh information piece and then leave it on the internet as bait. There have been articles that have picked up almost 1000 links in as less as 6 months.

A news hook is the most effective one so far. So are contradictory hooks where you contradict someone else’s opinion.

Overall, it is an extremely effective way to build your brand online and to create a reputation.

Google Yet again proves to be leader in Search Market

In the recent survey conducted by hitwise and Net Ratings independently, google has proved that it is far ahead in its search market share than its other competitors.

As per Hitwise survey, Percentage of US Searches Among Leading Search Engine Providers(in last four weeks till September 1, 2007. )

• Google - 63.98 %


• Yahoo! Search- 22.87 %


• MSN Search - 7.98 %


• Ask.com - 3.41 %

In another survey by netratings the search shares are as follows :

• Google - 53.6 %


• Yahoo Search - 19.9 %


• MSN/ Live Search - 12.9 %


• Ask .com Search - 1.7 %

Google Penalizing Paid Link Directories

Google has penalized around 60 paid link directories including Aviva, Alive, Big Web Links, ewebpages, Directory Dump, Elegant Directory, and Biz-Dir in violation of the search engine's quality guidelines.

Google is ecnouraging the web masters to report them about those involved both in buying and selling of links.

During a session at SES called "Are Paid Links Evil?" Cutts presented a slide presentation stating the types of paid links which google does not like.

Advantages of SEO marketing

Search Engine Marketing

Search Engine marketing is the best form of marketing as opposed to E-mail, Bulk mail or telemarketing. In the case of the latter, the products are being ‘pushed’ to the customers, whereas in Search Engine marketing it is the customers who search for the products and is hence more effective.

Advantages of using SEO marketing:

• Better brand visibility


• Directly reaching your target audience making the products easily accessible to them.


• Is a round-the-clock service since its available 24/7 online, unlike tele-marketing or E-mail marketing which has a specific time period.


• Round the clock cross-browser compatibility enhancing increase in the sales of your products & services


• Since the results are keyword-based, the customers are genuine making it more profitable for the company.


• You can target a global market since it is available on the WWW

why is it important to perform search engine optimization for google??

It is well known fact that Google is leading search engine in USA. Recent statistics by www.webhits.de and www.hitswise.com, portray that Google is emerging as clear leader in Europe Search Market also.

Search Engine market shares in UK:

Google – 79.38%

Yahoo – 7.72%

Ask.com– 4.48%

Msn - 3.75%

Live– 1.53%

Search Engine market shares in France:

Google – 89.79%

Yahoo – 3.14%

Msn – 2.48%

Orange -1.89 %

Free– 0.72 %

Search Engine market shares in Germany:

Google – 88 %

Yahoo – 3.4 %

German ISP T-Online – 2.2 %

Msn -1.4 %

AOL – 1.3 %

The above stats give us picture of how important it is to do search engine optimization of site for google.

Google Launches Message Center for Web Masters

Google has launched message center in web masters console to facilitate personal and authenticated communication with web masters. Intially it will confined to messages related to search quality issues, and in long run may become communication channel for more types of information.

Message Center is capable of providing information in all almost all languages, including French, Italian, German, Spanish, Danish, Dutch, Swedish, Russian, Chinese-Simplified, Chinese-Traditional, Korean, Japanese, etc.

Google to Inrdouce new Meta Tag for web masters

Google plans to introduce new meta tag for webmasters which identifies pages that have a time limitation or are time bound.

The ‘unavailable_after’ meta tag will soon be recognized by Google according to Dan Crow, Director of Crawl Systems at Google and Jill Whalen of High Rankings.

Google is coming out with a new tag called “unavailable_after” which will allow people to tell Google when a particular page will no longer be available for crawling. For instance, if you have a special offer on your site that expires on a particular date, you might want to use the unavailable_after tag to let Google know when to stop indexing it.

Search Engine Friendly Design

Design of the web site is also vital factor in ranking of a web site. Having a search engine friendly design helps web site to be easily crawled, indexed by search engines and there by gives an edge in over all ranking of web site and target more audience.

Search Engine Friendly Design Tips :

• Navigation : All the pages of the site should be inter-linked and should have link to index page.


• Text Readability: Avoid using annoying and eye irksome background colors to make the text of web site content readable and use standard font size (12) and standard font color (black).


• Images and Flash: Images and Flash may certainly give professional look and feel, but excessive images and flash may not have good impact on users and Search engines.


• Content: Users and Search engines prefer sites which are more content rich, rather than image rich web sites.


• Dynamic Sites: Search engine spiders like static web sites and static urls in comparison to dynamic web sites and urls.


• Java Script : Using more java script code with in page, may hinder the crawling of important content of page, as search spider crawls only 10k code of your page.


• CSS : Using CSS (Cascaded Style Sheets) for defining styles for various sections of pages is , mandatory part of search engine friendly design.

Search Engine Friendly Design Web Site is most preferred choice of both users and search engines.

Effective Keyword Research is the first mile stone of Success in SEO Process

Keyword Research involves not only choosing right keywords related to your web site product and services, but also choosing keywords which are more frequently search by the visitors or users.

Keyword Research should intelligently balance both the acts and give the right keywords which are related to your services, as well as should be searched by more people, there by bring visitors and leap and bounds of traffic to your web site and finally help in get potential customers.

Effective and Right Keyword Research Process is the key for:

• Promoting your web site


• Making it easily searchable


• Getting more visitors and Traffic


• Gain long term potential customers

Tips for choosing the right keywords with Effective Keyword Research Process:

• Select the Best and Right Keyword Research Tool


• Keyword Research Should be Page Specific rather for Entire Site


• More Search Count and Less Competition is ideal notion of Good Keyword


• Localized Keywords are more useful for region specific web sites


• Conversion keywords should be part of your Keyword list


• Keyword Research for SEO varies from that of PPC (Pay Per Click) Marketing