Search and its role in Internet Marketing

Search - The heart and soul of the media

Search engine optimization and Search engine marketing have paved the way of reaching millions of people world wide with no hassles of sales and marketing, with a new era “Internet Marketing”


Today search is powerful than all ways of marketing and promotion as it one step ahead in performance and return of investment (ROI). This is making businesses to take serious note on exploring search market place as new source for gaining profits.

Traditional Search


Search Engines are the main and sole contributors for making search as powerful media. Google, Yahoo and other Search engines has totally redefined the way of searching information and in course made the search as new media for marketing. As more and more users start search for business offering their desired products and services, a new era of marketing “Internet Marketing” came into existence.

Search is no more confined to Search engines

Search has come out of the traditional barriers of being confined only to Search engines, with the evolution of “Social Search “.


The changes in the behavior of searching and evolution of Web 2.0 platforms and Social media and network communities and web sites such as Blogs, Social book marking sites and RSS Aggregator sites has contributed immensely for evolution of “ Social search”.


Social Search highlights “customer is the king” and the search should be customized according to behavior of customer rather as per search engine algorithm factors. In course it laid path for evolution of new strategy “Social Media Optimization” (SMO) . SMO is now becoming a part and parcel of Search engine optimization and Search engine marketing strategies.

Future Face of Search


Search technology is predicted to reach new platforms such as mobile media in the coming future, making it more powerful media for gaining information, purchase your favorite products and lot more with just a finger press.

True Benefits of SEO Revealed

Does Your Website Benefit with SEO?

In order for your website to be both user and search engine friendly, SEO is very vital. It also facilitates the number of visitors that frequently browse through your website. It encompasses the techniques of converting those visitors into potential for your specific products and services. All in all, it serves as the best promotional web advertising bargain.

Yes, Definitely SEO BENEFITS your website.

• The best brand visibility as well as usability is facilitated by SEO when it comes to the global internet market place.


• World class SEO promotional strategy facilitating a wider horizon where by increasing the number of visitors and prospective clients further leading to increase in your business queries.


• Long term positioning of highly interactive customer-centric websites at cost effective prices which enhance phenomenal increase in the ROI.


• Target audience gets an increase in easy accessibility to your website.


• Content as well as a feature rich website, provides excellent education and knowledge to all your visitors.


• Often searched keywords ensure a tremendous increase in the actual prospective clients, of the audience for your products and services.


Hence SEO is the essence when it comes to having your website enhanced as well as optimized for search engines and knowledge provoking for the users.

Search Engine Optimization(SEO)

Search Engine Optimization

Search Engine Optimization is art and science which makes a web site both search engine and user freindly and rank in higher in search engines, there by reach the millions of internet users world wide.

Search Engine Optimization the need of the hour

As the World Wide Web(WWW) started growing, the number of web sites also increased.The Evolution of Google as major search engine with 3 billion pages (at present 25 billion ) of index, consisting of thousands of web sites offering same products and services contributed to origin of new field "Search Engine Optimization"(some refer it as "Internet Marketing ".)

Search Engine Optimization involves not only to palce your web site in Top 10 postions of search engine , also help in increasing Overall ROI (Return of Investement)of your web site.

In recent article at searchgrit.com "DMNews is reporting that, "A decision not to pursue search engine optimization at FTD Group Inc. cost the multichannel floral marketer sales during the second quarter of fiscal year 2006."