Google to Inrdouce new Meta Tag for web masters

Google plans to introduce new meta tag for webmasters which identifies pages that have a time limitation or are time bound.

The ‘unavailable_after’ meta tag will soon be recognized by Google according to Dan Crow, Director of Crawl Systems at Google and Jill Whalen of High Rankings.

Google is coming out with a new tag called “unavailable_after” which will allow people to tell Google when a particular page will no longer be available for crawling. For instance, if you have a special offer on your site that expires on a particular date, you might want to use the unavailable_after tag to let Google know when to stop indexing it.

Search Engine Friendly Design

Design of the web site is also vital factor in ranking of a web site. Having a search engine friendly design helps web site to be easily crawled, indexed by search engines and there by gives an edge in over all ranking of web site and target more audience.

Search Engine Friendly Design Tips :

• Navigation : All the pages of the site should be inter-linked and should have link to index page.


• Text Readability: Avoid using annoying and eye irksome background colors to make the text of web site content readable and use standard font size (12) and standard font color (black).


• Images and Flash: Images and Flash may certainly give professional look and feel, but excessive images and flash may not have good impact on users and Search engines.


• Content: Users and Search engines prefer sites which are more content rich, rather than image rich web sites.


• Dynamic Sites: Search engine spiders like static web sites and static urls in comparison to dynamic web sites and urls.


• Java Script : Using more java script code with in page, may hinder the crawling of important content of page, as search spider crawls only 10k code of your page.


• CSS : Using CSS (Cascaded Style Sheets) for defining styles for various sections of pages is , mandatory part of search engine friendly design.

Search Engine Friendly Design Web Site is most preferred choice of both users and search engines.

Effective Keyword Research is the first mile stone of Success in SEO Process

Keyword Research involves not only choosing right keywords related to your web site product and services, but also choosing keywords which are more frequently search by the visitors or users.

Keyword Research should intelligently balance both the acts and give the right keywords which are related to your services, as well as should be searched by more people, there by bring visitors and leap and bounds of traffic to your web site and finally help in get potential customers.

Effective and Right Keyword Research Process is the key for:

• Promoting your web site


• Making it easily searchable


• Getting more visitors and Traffic


• Gain long term potential customers

Tips for choosing the right keywords with Effective Keyword Research Process:

• Select the Best and Right Keyword Research Tool


• Keyword Research Should be Page Specific rather for Entire Site


• More Search Count and Less Competition is ideal notion of Good Keyword


• Localized Keywords are more useful for region specific web sites


• Conversion keywords should be part of your Keyword list


• Keyword Research for SEO varies from that of PPC (Pay Per Click) Marketing

Preliminary Site Analysis, Competitor Analysis - Main Initial Steps in Search Engine Optimization (SEO)

Preliminary Site Analysis and Competitor Analysis are the major initial tasks in Search Engine Optimization (SEO).

Preliminary Site Analysis

Site Analysis involves analyzing the current status of the site with respect to various SEO Factors .The following SEO aspects of the web site are analyzed.

• Number of Pages Indexed
• Number of Back Links
• Existence of External Java Script
• Existence of CSS
• Architecture and navigation of Site
• Existence of Search engine friendly web design
• Present Keyword Ranking in major Search Engines


Competitor Analysis

Competitor Analysis involves analyzing the competitors site , offering similar products and services .The following aspects of competitor site are analyzed

• Keywords Targeted and their Rankings
• Search Engine Friendly design Aspects
• Architecture and navigation of Site

These 2 main tasks help us in framing the right Search Engine Optimization (SEO) Strategy.

Search Engine Optimization ( SEO ) Process

Search engine optimization (SEO) process main objective and goal is:

• Search engine friendly web site


• Top Ranking in major search engines


• Enhance the popularity of the web site


• Increase the traffic and the number of visitors


• Gain more global customer base


• Maximize return of investment ROI)

SEO -> Search Engine Friendly Web Site -> Ranking high in Major Search Engines -> Greater Popularity -> Increased Visitors -> Gain More Customers -> Maximize ROI

Search engine optimization is a continuous, on going process or strategy and involves following steps:
1. Preliminary Site Analysis
2. Competitor Analysis
3. Keyword Research
4. Search Engine Friendly Design Suggestions
5. On Page Optimization

• Meta Tag Optimization
• Content Optimization
• Image and Anchor Tag Optimization
• Bold, Italic Tag Optimization

6. Off Page Optimization

• Directory Submission
• Quality Link Building
• Search Engine Sumission

7. Social Media Optimization

• RSS ( Really Simple Syndication)
• News Articles and Promotion
• Blogs
• Content Swapping
• Social Book Marking
• Social Network Promotion

8. SEO Content Writing

Each Step in SEO Process has it own importance and should be implemented in and effective and professional manner to gain the main objective and goal of Search engine optimization (SEO) process.

Search Engines – Past and Present Revealed

Search engines have become part of every web user life. Right from small piece of information to online books and up-to-date stock information, for any kind of information, web users are considering search engines as the best knowledge rich databases to search.

In 1993, Mathew Gray in MIT developed first search engine “Wandex”, collected information to its index using web crawler “World Wide Web Wanderer”. Another search engine was developed in the same year was “Aliweb”( Archie Like Indexing for the WEB), which is live till date.

1994 , contributed to full text crawler based search engine “Web Crawler” and Lycos another,web's earliest crawler-based search engines.

Major search engines emerged in long run:

• Yahoo (1994 ): Yahoo still remains to be most popular search engine on the web. Yahoo was re-structured itself in October 2002.
• Open Text (1995) : Opent Text was Yahoo's original search partner was also a popular web search site of its own in 1995. Open Text crawled the web to gather listings, its Web search operations closed in mid-1997.
• Magellan (1995): Another early search engine , was later purchased by Excite in 1996. It halted operations in April 2001.
• Infoseek (1995) : Emerged in early 1995, Later renamed as "Go.", stopped its own internal search operations in 2001. Today, Go remains operating, powered by Google.
• Excite (1995) : In late 1995, Excite was launched and started crawled the web to gather listings. In 1996, acquired, Magellan and WebCrawler, to merge into Excite@Home., later stopped gathering its own listings in December 2001.
• AltaVista (1995 ) : Launched in December 1995, AltaVista offered access to a huge index of web sites. It was relaunched as a portal in October 1999.
• HotBot (1996) : Launched in May 1996, HotBot was initially powered by Inktomi and backed by Wired. Hotbot was acquired by Lycos (now Terra Lycos) bought in 1998. Later in 2002 reborn as Meta search engine.
• LookSmart (1996) : LookSmart was launched in 1996, was the only search company to depend upon humans to build index.. In 2002, LookSmart bought the WiseNut crawler to complement its human-powered results.
• Snap (1997) : Snap was launched by CNET in 1997, closed its internal search operations in 2001. Currently powered by meta search results from Infospace.
• AOL Search (1997) : Initially AOL owned its own web search technology, WebCrawler, but sold that to Excite in 1996. Later named as AOL NetFind in 1997, offered search results powered by Excite and currently powered by Google.
• MSN Search (1998) : Launched in 1998 , Microsoft Branded MSN search ,later renamed as Live Search remains one of the most popular search engines on the web.
• Direct Hit (1998-2002): Direct Hit was launched in 1998, was later purchased by Ask Jeeves in 2000, and formally closed in early 2002.
• Ask Jeeves (1998): Launched as the "natural language" search engine in 1998, Ask purchased Direct Hit in early 2000, and Teoma in 2001. From 2002, operating on Teoma search technology.
• Overture (1998 ): Earleir names as GoTo, launched a "paid placement" service in 1998, From 2000, Overture started providing its paid listings major search engines such as MSN and Yahoo.
• Google (1998): Launched in 1998, Google's emerged as it is today the most popular search engine world wide and is diversifying it operations and acquiring companies such as You Tube and Double Click.
• AllTheWeb (1999): AllTheWeb was launched in May 1999 and present has Lycos as its major partner.
• Teoma (2000): Launched in 2000, later purchased by Ask Jeeves in September 2001, At present providing results on as its own site, as well as to the Ask .com.
• GigaBlast.com(2000) : Founded in 2000 , claims to be largest and freshest indexes search engine in the world.
• WiseNut (2001): Launched in 2001 and was later acquired by Look Smart search engine
• OpenFind(2002) : Launched on july5 2002 open find is a, large independently –built search engine.
• ZotSpot (2004) : Founded in 2004 . it claims shares its revenue with its users.
• Hakia (2007) : New Semantic or meaning based search engine in beta version.

Search engines are constantly updating and refining their search technologies to offer high quality search results to their users, there by becoming the most preferred destination source for search activities.

Search and its role in Internet Marketing

Search - The heart and soul of the media

Search engine optimization and Search engine marketing have paved the way of reaching millions of people world wide with no hassles of sales and marketing, with a new era “Internet Marketing”


Today search is powerful than all ways of marketing and promotion as it one step ahead in performance and return of investment (ROI). This is making businesses to take serious note on exploring search market place as new source for gaining profits.

Traditional Search


Search Engines are the main and sole contributors for making search as powerful media. Google, Yahoo and other Search engines has totally redefined the way of searching information and in course made the search as new media for marketing. As more and more users start search for business offering their desired products and services, a new era of marketing “Internet Marketing” came into existence.

Search is no more confined to Search engines

Search has come out of the traditional barriers of being confined only to Search engines, with the evolution of “Social Search “.


The changes in the behavior of searching and evolution of Web 2.0 platforms and Social media and network communities and web sites such as Blogs, Social book marking sites and RSS Aggregator sites has contributed immensely for evolution of “ Social search”.


Social Search highlights “customer is the king” and the search should be customized according to behavior of customer rather as per search engine algorithm factors. In course it laid path for evolution of new strategy “Social Media Optimization” (SMO) . SMO is now becoming a part and parcel of Search engine optimization and Search engine marketing strategies.

Future Face of Search


Search technology is predicted to reach new platforms such as mobile media in the coming future, making it more powerful media for gaining information, purchase your favorite products and lot more with just a finger press.

True Benefits of SEO Revealed

Does Your Website Benefit with SEO?

In order for your website to be both user and search engine friendly, SEO is very vital. It also facilitates the number of visitors that frequently browse through your website. It encompasses the techniques of converting those visitors into potential for your specific products and services. All in all, it serves as the best promotional web advertising bargain.

Yes, Definitely SEO BENEFITS your website.

• The best brand visibility as well as usability is facilitated by SEO when it comes to the global internet market place.


• World class SEO promotional strategy facilitating a wider horizon where by increasing the number of visitors and prospective clients further leading to increase in your business queries.


• Long term positioning of highly interactive customer-centric websites at cost effective prices which enhance phenomenal increase in the ROI.


• Target audience gets an increase in easy accessibility to your website.


• Content as well as a feature rich website, provides excellent education and knowledge to all your visitors.


• Often searched keywords ensure a tremendous increase in the actual prospective clients, of the audience for your products and services.


Hence SEO is the essence when it comes to having your website enhanced as well as optimized for search engines and knowledge provoking for the users.

Search Engine Optimization(SEO)

Search Engine Optimization

Search Engine Optimization is art and science which makes a web site both search engine and user freindly and rank in higher in search engines, there by reach the millions of internet users world wide.

Search Engine Optimization the need of the hour

As the World Wide Web(WWW) started growing, the number of web sites also increased.The Evolution of Google as major search engine with 3 billion pages (at present 25 billion ) of index, consisting of thousands of web sites offering same products and services contributed to origin of new field "Search Engine Optimization"(some refer it as "Internet Marketing ".)

Search Engine Optimization involves not only to palce your web site in Top 10 postions of search engine , also help in increasing Overall ROI (Return of Investement)of your web site.

In recent article at searchgrit.com "DMNews is reporting that, "A decision not to pursue search engine optimization at FTD Group Inc. cost the multichannel floral marketer sales during the second quarter of fiscal year 2006."